Creative Concept Design • Google Ads • Photo Editing
For this project, I ran targeted campaigns for PostCity Credit Union's auto loans and refinancing promos for the new year.tailoring to audiences based on their needs.
I played off the concept of nostalgia, using two Polaroid-style images—one of an old car and one of a new car—with the headline “Leave your old ______ in yesteryear” filling in the blank to connect with different audiences depending on the vehicle type. Users could either be offered an auto loan or a refinancing option.
This campaign spanned across both print and digital channels, including flyers, handouts, posters, landing page banners, homepage banners, social graphics, and Google ads.
