Creative Concept Design • Google Ads • Photo Editing
For this project, I developed targeted campaigns for PostCity Credit Union’s New Year auto loan and refinancing promotions, tailoring messaging to different audience needs and purchase intent.
The creative concept centered on nostalgia, using Polaroid-style imagery to contrast an older vehicle with a newer one. This was paired with the headline “Leave your old ___ in yesteryear,” allowing the messaging to adapt based on vehicle type and audience segment. Depending on their needs, users were directed toward either an auto loan or refinancing offer.
The campaign was executed across both print and digital channels, including flyers, handouts, posters, landing page and homepage banners, social media graphics, and Google Ads, maintaining a cohesive visual system throughout.
