Branding • Packaging Design • Social Media Graphics
Problem
Wellness juices often feel dull, medicinal, or visually outdated, making them less appealing to modern consumers.
Wellness juices often feel dull, medicinal, or visually outdated, making them less appealing to modern consumers.
Solution
I created Go Glow, a vibrant juice brand that reframes wellness as fun, energetic, and desirable through bold colors and playful branding.
I created Go Glow, a vibrant juice brand that reframes wellness as fun, energetic, and desirable through bold colors and playful branding.
Process
I researched the wellness shot and juice category for several days, taking detailed notes on packaging types, what information is typically shown on bottles, how products are displayed on shelves, and what I personally felt was missing or could be improved. From there, I developed a hand-lettered logo, going through several iterations to achieve a look that feels supportive, empowered, friendly, and approachable. I also developed the flavor system and created illustrations for each variant to give the brand more personality and clarity. Finally, I designed the full packaging system, including individual bottle labels and a 6-pack box that ties the entire product line together.
Why This Is Important
Rebranding wellness shots/juice as enjoyable rather than obligatory increases product appeal and encourages healthier lifestyle choices.
Rebranding wellness shots/juice as enjoyable rather than obligatory increases product appeal and encourages healthier lifestyle choices.
Software Used
Adobe Illustrator, Adobe Photoshop
Adobe Illustrator, Adobe Photoshop
