Creative Concept Design • Photo Editing • Google Ads
Problem
Coastline Credit Union needed an engaging way to promote their while reinforcing their commitment to community connection. This referral was different from most, when a new member joined Coastline they would receive $50, and $50 would also be donated to Feeding Northeast Florida.
Coastline Credit Union needed an engaging way to promote their while reinforcing their commitment to community connection. This referral was different from most, when a new member joined Coastline they would receive $50, and $50 would also be donated to Feeding Northeast Florida.
Solution
I created a playful, memorable campaign centered around a PB&J sandwich—symbolizing partnership and sharing—featuring both logos toasted into the bread to visually represent the “50/50” concept.
I created a playful, memorable campaign centered around a PB&J sandwich—symbolizing partnership and sharing—featuring both logos toasted into the bread to visually represent the “50/50” concept.
Process
I developed the main visual in photoshop, combining multiple images and effects to achieve the desired look. I extended the message across multiple touchpoints, including flyers, posters, handouts, web graphics, social media assets, and Google Ads, ensuring consistency across print and digital channels.
I developed the main visual in photoshop, combining multiple images and effects to achieve the desired look. I extended the message across multiple touchpoints, including flyers, posters, handouts, web graphics, social media assets, and Google Ads, ensuring consistency across print and digital channels.
Why This Is Important
This campaign transforms a financial incentive into something relatable and human, making the message more memorable and emotionally engaging, which helps drive referrals and brand affinity.
This campaign transforms a financial incentive into something relatable and human, making the message more memorable and emotionally engaging, which helps drive referrals and brand affinity.
Software Used
Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Google Ads
Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Google Ads
