Logo Design • Visual Identity Design • Merchandise Design
Problem
Fresh-squeezed orange juice with no additives is difficult to find, despite people wanting simple, high-quality options that taste like homemade juice.
Fresh-squeezed orange juice with no additives is difficult to find, despite people wanting simple, high-quality options that taste like homemade juice.
Solution
I created Ohana Juicery, a brand centered around delivering fresh, additive-free orange juice with a strong, versatile identity that reflects authenticity and quality.
I created Ohana Juicery, a brand centered around delivering fresh, additive-free orange juice with a strong, versatile identity that reflects authenticity and quality.
Process
I was inspired by badge-style logos and their versatility, which led me to design a logo that could easily adapt across packaging, merchandise, and brand touchpoints. The concept came from my own experience of making fresh-squeezed orange juice at home and not being able to find that same quality elsewhere. I developed the visual identity to feel clean, trustworthy, and rooted in simplicity, reinforcing the idea of “nothing added.” From there, I extended the brand across merchandise and supporting assets to create a cohesive system that brings the concept to life.
I was inspired by badge-style logos and their versatility, which led me to design a logo that could easily adapt across packaging, merchandise, and brand touchpoints. The concept came from my own experience of making fresh-squeezed orange juice at home and not being able to find that same quality elsewhere. I developed the visual identity to feel clean, trustworthy, and rooted in simplicity, reinforcing the idea of “nothing added.” From there, I extended the brand across merchandise and supporting assets to create a cohesive system that brings the concept to life.
Why This Is Important
Ohana Juicery highlights the demand for transparency and simplicity in food products, showing how thoughtful branding can build trust and connect with consumers seeking more natural options.
Ohana Juicery highlights the demand for transparency and simplicity in food products, showing how thoughtful branding can build trust and connect with consumers seeking more natural options.
Software Used
Adobe Illustrator, Adobe Photoshop
Adobe Illustrator, Adobe Photoshop
