Development • Marketing Materials • Google Ads
Problem
Loan campaigns can often feel overly serious and fail to connect with members in a way that feels timely, engaging, or seasonally relevant.
Solution
I created a summer-themed campaign for First Eagle Credit Union that ties the idea of financial support to the refreshing, exciting feeling of summer—positioning the loan as a way to make seasonal goals and experiences possible.
I created a summer-themed campaign for First Eagle Credit Union that ties the idea of financial support to the refreshing, exciting feeling of summer—positioning the loan as a way to make seasonal goals and experiences possible.
Process
I developed the concept around the feeling of cracking open an ice-cold drink on a hot summer day, using that as a visual metaphor for relief and enjoyment. I designed a series of bright, ice-cold cans, each representing different ways members could use their loan—such as home renovations, paying off bills, vacations, or kids’ summer camp. I focused on making each visual feel crisp, refreshing, and easy to understand at a glance, while maintaining consistency across the campaign system. The final designs created a cohesive, eye-catching set of assets that felt fun, approachable, and perfectly aligned with the summer season.
I developed the concept around the feeling of cracking open an ice-cold drink on a hot summer day, using that as a visual metaphor for relief and enjoyment. I designed a series of bright, ice-cold cans, each representing different ways members could use their loan—such as home renovations, paying off bills, vacations, or kids’ summer camp. I focused on making each visual feel crisp, refreshing, and easy to understand at a glance, while maintaining consistency across the campaign system. The final designs created a cohesive, eye-catching set of assets that felt fun, approachable, and perfectly aligned with the summer season.
Why This Is Important
By aligning financial products with seasonal emotions and lifestyle moments, the campaign becomes more relatable and engaging, increasing the likelihood that members see the loan as a tool to enhance their everyday lives.
By aligning financial products with seasonal emotions and lifestyle moments, the campaign becomes more relatable and engaging, increasing the likelihood that members see the loan as a tool to enhance their everyday lives.
Software Used
Adobe Photoshop, Adobe Illustrator, Google Ads
Adobe Photoshop, Adobe Illustrator, Google Ads
