Email Design • Merch Design • Promotional Video • Creative Direction
Problem
The MANIA Fitness Pro Convention needed refreshed promotional materials to generate stronger excitement around their “March Mania” event and better communicate key event information across multiple channels.
The MANIA Fitness Pro Convention needed refreshed promotional materials to generate stronger excitement around their “March Mania” event and better communicate key event information across multiple channels.
Solution
I developed a cohesive set of campaign assets that reimagined “March Mania” with a more dynamic, high-energy visual direction across email, merch, and motion.
I developed a cohesive set of campaign assets that reimagined “March Mania” with a more dynamic, high-energy visual direction across email, merch, and motion.
Process
Using MANIA’s existing logo as a foundation, I built a refreshed creative direction that added a bold, energetic spin to their March Mania campaign. I designed an email layout to clearly communicate event details while maintaining visual impact, and extended the system into merch designs and mockups to create a consistent branded experience. I also created a promotional video highlighting event locations across the United States, incorporating the company’s existing location assets and enhancing them with motion-driven design and pacing to elevate engagement. Across all deliverables, I focused on maintaining a cohesive, high-energy system that matched the intensity of the fitness space.
Using MANIA’s existing logo as a foundation, I built a refreshed creative direction that added a bold, energetic spin to their March Mania campaign. I designed an email layout to clearly communicate event details while maintaining visual impact, and extended the system into merch designs and mockups to create a consistent branded experience. I also created a promotional video highlighting event locations across the United States, incorporating the company’s existing location assets and enhancing them with motion-driven design and pacing to elevate engagement. Across all deliverables, I focused on maintaining a cohesive, high-energy system that matched the intensity of the fitness space.
Why This Is Important
A unified multi-channel campaign strengthens brand recognition, improves engagement, and creates a more immersive and memorable event experience for attendees.
A unified multi-channel campaign strengthens brand recognition, improves engagement, and creates a more immersive and memorable event experience for attendees.
Software Used
Adobe Photoshop, Adobe Illustrator, Adobe After Effects
Adobe Photoshop, Adobe Illustrator, Adobe After Effects
