Creative Concept Design • Photo Editing • Google Ads
Problem
Mortgage campaigns can often feel overwhelming or uninspiring, making it difficult to capture attention or communicate the long-term value of a home loan in an engaging way.
Mortgage campaigns can often feel overwhelming or uninspiring, making it difficult to capture attention or communicate the long-term value of a home loan in an engaging way.
Solution
I created a space-themed campaign for Bragg Mutual Credit Union that positions their summer mortgage loan as “out of this world,” using bold, imaginative visuals to make the offering feel exciting and full of possibility.
I created a space-themed campaign for Bragg Mutual Credit Union that positions their summer mortgage loan as “out of this world,” using bold, imaginative visuals to make the offering feel exciting and full of possibility.
Process
I developed the concept around the idea of launching a home into space, tying it to the message “All the space you need—get space to grow with our home loan.” I explored how to visually represent growth, freedom, and opportunity through a space narrative, using dynamic composition and storytelling to bring the idea to life. I designed and composited the visuals using Adobe Photoshop, Illustrator, and InDesign, ensuring the campaign translated effectively across print and digital formats, including Google Ads. The final assets combined surreal imagery with clear messaging to create a memorable and cohesive campaign.
I developed the concept around the idea of launching a home into space, tying it to the message “All the space you need—get space to grow with our home loan.” I explored how to visually represent growth, freedom, and opportunity through a space narrative, using dynamic composition and storytelling to bring the idea to life. I designed and composited the visuals using Adobe Photoshop, Illustrator, and InDesign, ensuring the campaign translated effectively across print and digital formats, including Google Ads. The final assets combined surreal imagery with clear messaging to create a memorable and cohesive campaign.
Why This Is Important
By turning a complex financial product into an imaginative and visually engaging story, the campaign captures attention and makes the idea of homeownership feel more exciting and attainable.
By turning a complex financial product into an imaginative and visually engaging story, the campaign captures attention and makes the idea of homeownership feel more exciting and attainable.
Software Used
Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Google Ads
Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Google Ads
