Creative Concept Design • Flyer Design • Google Ads • Photo Editing
Problem
Auto loan campaigns can often feel generic and fail to emotionally connect with members, especially during key seasonal moments like the New Year.
Auto loan campaigns can often feel generic and fail to emotionally connect with members, especially during key seasonal moments like the New Year.
Solution
I created an empowering New Year-themed campaign for Coastline Credit Union centered around the message “It’s your time to shine,” reinforcing the brand’s commitment to uplifting and supporting its members.
I created an empowering New Year-themed campaign for Coastline Credit Union centered around the message “It’s your time to shine,” reinforcing the brand’s commitment to uplifting and supporting its members.
Process
I developed the creative concept around a motivational New Year message, positioning Coastline Credit Union's auto loan as an opportunity for renewal and personal progress. Drawing inspiration from a fun glittery image, I adapted the “Cool” visual style into an energetic campaign that feels bold, celebratory, and optimistic. I designed all assets in Adobe Illustrator, even creating a custom glitter brush, ensuring consistency across print and digital applications while maintaining strong visual hierarchy and clarity. The final direction focused on creating a sense of momentum and confidence, helping members feel inspired to take action at the start of a new year.
I developed the creative concept around a motivational New Year message, positioning Coastline Credit Union's auto loan as an opportunity for renewal and personal progress. Drawing inspiration from a fun glittery image, I adapted the “Cool” visual style into an energetic campaign that feels bold, celebratory, and optimistic. I designed all assets in Adobe Illustrator, even creating a custom glitter brush, ensuring consistency across print and digital applications while maintaining strong visual hierarchy and clarity. The final direction focused on creating a sense of momentum and confidence, helping members feel inspired to take action at the start of a new year.
Why This Is Important
Auto loans are highly needed, especially at the start of a new year. By connecting financial products to empowering milestones like New Year motivation, the campaign increases relevance, engagement, and member interest.
Auto loans are highly needed, especially at the start of a new year. By connecting financial products to empowering milestones like New Year motivation, the campaign increases relevance, engagement, and member interest.
Software Used
Adobe Illustrator, Adobe Photoshop, Google Ads
Adobe Illustrator, Adobe Photoshop, Google Ads
