App Concept • Branding • Merchandise Design
Problem
People want a new, more creative way to share photos that goes beyond traditional social media feeds, which often feel repetitive, overly curated, and disconnected from real-life moments.
People want a new, more creative way to share photos that goes beyond traditional social media feeds, which often feel repetitive, overly curated, and disconnected from real-life moments.
Solution
I created PICSPARTY, a dynamic social collage app that reimagines how users create, cherish, and share photos through playful, expressive collage-making with friends.
I created PICSPARTY, a dynamic social collage app that reimagines how users create, cherish, and share photos through playful, expressive collage-making with friends.
Process
PICSPARTY began with a hand-drawn logo to emphasize creativity and a handmade, personal feel from the very start. The concept was born from my love of collaging, memories, and photography, and evolved into a social app where users can have fun combining their own images into collages shared throughout their day. All collages featured in the project were created using my own images to reinforce authenticity and personal storytelling. I developed the branding system and visual identity to reflect this energetic, expressive experience, then extended it into merchandise design for a fully immersive launch party!
PICSPARTY began with a hand-drawn logo to emphasize creativity and a handmade, personal feel from the very start. The concept was born from my love of collaging, memories, and photography, and evolved into a social app where users can have fun combining their own images into collages shared throughout their day. All collages featured in the project were created using my own images to reinforce authenticity and personal storytelling. I developed the branding system and visual identity to reflect this energetic, expressive experience, then extended it into merchandise design for a fully immersive launch party!
Why This Is Important
PICSPARTY encourages more genuine, creative, and collaborative photo sharing, helping users turn everyday moments into meaningful visual stories.
PICSPARTY encourages more genuine, creative, and collaborative photo sharing, helping users turn everyday moments into meaningful visual stories.
Software Used
Adobe Illustrator, Adobe Photoshop, Figma
Adobe Illustrator, Adobe Photoshop, Figma
