Brand Design • Packaging Design • Ai for App Development
Problem
Pet owners often struggle to determine the correct portion sizes for their pets, leading to overfeeding or underfeeding.
Pet owners often struggle to determine the correct portion sizes for their pets, leading to overfeeding or underfeeding.
Solution
I designed Kibbly, a pet-focused app concept that calculates ideal food portions based on a pet’s age, weight, and dietary goals, paired with a friendly, approachable brand identity.
I designed Kibbly, a pet-focused app concept that calculates ideal food portions based on a pet’s age, weight, and dietary goals, paired with a friendly, approachable brand identity.
Process
I designed the Kibbly branding and overall look in Adobe Illustrator, with the goal of creating a brand that feels friendly, approachable, and established. This led to my color choices and the development of fun, lovable mascots that bring personality to the brand. With that foundation, I created a cohesive brand system and packaging that reflects clarity, care, and ease of use. I then used Lovable to develop the app concept, which calculates ideal serving sizes based on a pet’s age, weight, and dietary goals, and includes an intuitive slider feature that allows users to easily adjust portions if their pet needs to gain or lose weight.
I designed the Kibbly branding and overall look in Adobe Illustrator, with the goal of creating a brand that feels friendly, approachable, and established. This led to my color choices and the development of fun, lovable mascots that bring personality to the brand. With that foundation, I created a cohesive brand system and packaging that reflects clarity, care, and ease of use. I then used Lovable to develop the app concept, which calculates ideal serving sizes based on a pet’s age, weight, and dietary goals, and includes an intuitive slider feature that allows users to easily adjust portions if their pet needs to gain or lose weight.
Why This Is Important
Simplifying pet nutrition empowers owners to make healthier choices, improving pet well-being while building trust in the brand.
Simplifying pet nutrition empowers owners to make healthier choices, improving pet well-being while building trust in the brand.
Software Used
Lovable (AI), Adobe Illustrator, Adobe Photoshop
Lovable (AI), Adobe Illustrator, Adobe Photoshop
